Data & Privacy

SM77 Privacy Policy – How We Protect Your Data

At SM77, your privacy matters as much as your security. This page explains exactly what personal information we collect, why we collect it, how we keep it safe, and what rights you have over your own data.

Last Updated: January 2026

This Privacy Policy describes how SM77 ("SM77," "we," "us," "our") collects, uses, stores, and protects personal information from players and visitors who use the SM77 online betting platform at sm77.vu. It applies to all services we offer, including sports betting, live casino, slots, eBingo, and account management features.

By registering an account or using our platform, you acknowledge that you have read and understood this Privacy Policy. If you have questions about how your data is handled, you can reach our support team at [email protected] at any time.

This Privacy Policy should be read alongside our Terms & Conditions, which governs your use of the SM77 platform as a whole.

1 What Information We Collect

SM77 collects personal information when you register, verify your identity, make transactions, or interact with our platform. The categories of information we may collect include:

Category Examples When Collected
Identity Data Full name, date of birth, government-issued ID Registration, KYC verification
Contact Data Email address, mobile number Registration, account updates
Financial Data Payment method details, transaction history Deposits, withdrawals
Technical Data IP address, device type, browser, session logs Platform access, login events
Usage Data Betting history, game activity, platform preferences Ongoing platform use
Communications Data Support chat logs, email correspondence Customer support interactions

We only collect information that is necessary for operating your account, processing transactions, verifying identity, or complying with our legal obligations. We do not collect unnecessary or excessive personal data.

2 How We Use Your Information

SM77 uses your personal data for specific, legitimate purposes. We do not use your information in ways that would surprise you or that fall outside what is reasonable for an online betting platform:

  • Account management: Creating, maintaining, and securing your SM77 account, including login authentication via OTP and identity verification through KYC.
  • Transaction processing: Handling deposits and withdrawals through local Philippine payment methods, confirming transactions, and resolving payment issues.
  • Platform operations: Processing bets, settling wagers, maintaining game records, and delivering the services you use on SM77.
  • Security and fraud prevention: Monitoring account activity for suspicious patterns, protecting against unauthorised access, and investigating potential fraud or abuse.
  • Legal compliance: Meeting our obligations under applicable laws and regulations, including anti-money laundering requirements and identity verification rules.
  • Customer support: Responding to your queries, resolving disputes, and following up on feedback you share with our team.
  • Platform improvement: Analysing usage patterns in aggregate to improve the betting experience, fix issues, and develop new features.
  • Responsible gaming: Monitoring player behaviour to identify signs of problem gambling and applying tools like deposit limits or self-exclusion where appropriate.
SM77 does not sell your personal data to third parties for their marketing purposes. Your information stays within the SM77 ecosystem and its trusted service partners.

4 Sharing Your Information

SM77 shares your personal data only where necessary and only with parties that are bound by appropriate data protection obligations. We may share information with:

  • Payment processors: To facilitate deposits and withdrawals through local Philippine payment channels. These providers receive only the data needed to complete the transaction.
  • Identity verification providers: Third-party KYC services that help us confirm your identity during the account verification process.
  • Fraud prevention services: Platforms that help us detect suspicious activity and protect the integrity of the betting environment.
  • Technology and infrastructure providers: Hosting, security, and platform technology partners who support the operation of SM77 under strict confidentiality agreements.
  • Legal and regulatory authorities: When required by law or in response to a valid legal process, we may disclose information to relevant authorities.

All third parties who handle SM77 player data are required to process it in a manner consistent with this Privacy Policy and applicable data protection standards.

SM77 does not share your data with unaffiliated third-party advertisers or data brokers. We do not sell, rent, or trade your personal information.

5 Cookies and Tracking Technologies

SM77 uses cookies and similar technologies to make the platform work properly and to improve your experience. Cookies are small data files stored on your device when you visit our site.

  • Essential cookies: Required for core platform functions like maintaining your login session, processing bets, and securing your account. These cannot be disabled without affecting platform functionality.
  • Analytics cookies: Help us understand how players navigate the platform so we can improve page layouts, identify issues, and optimise performance.
  • Preference cookies: Remember your settings and choices — such as language or display preferences — so you do not have to reset them every visit.
  • Security cookies: Support fraud detection and help us identify unusual access patterns that could indicate an account security issue.

You can manage cookie preferences through your browser settings. Disabling non-essential cookies will not prevent you from using SM77, but some features may not work as smoothly.

6 How We Keep Your Data Secure

Security is built into every layer of the SM77 platform. We use a combination of technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure:

  • All data transmitted between your device and SM77 is protected by SSL (TLS) encryption.
  • Account access requires OTP verification for sensitive actions, adding a second layer of protection beyond your password.
  • Our systems are monitored continuously for anomalous activity, and access to player data within SM77 is restricted to authorised personnel only.
  • Payment data is handled in accordance with applicable financial security standards. SM77 does not store full payment credentials on its own servers.
  • We conduct regular reviews of our security practices to ensure they keep pace with evolving threats.
No system can guarantee absolute security. If you believe your account has been compromised, contact SM77 support immediately and change your password.

7 Data Retention

SM77 retains your personal data for as long as your account is active and for a reasonable period thereafter, in accordance with our legal and operational obligations:

  • Account and transaction records are retained for the period required under applicable financial and anti-money laundering regulations.
  • After account closure, your data may be retained for a defined period to allow for dispute resolution, legal claims, or regulatory enquiries.
  • Once the retention period has expired, personal data is securely deleted or anonymised so it can no longer be linked to you.

If you would like more specific information about how long SM77 retains a particular category of data, you can contact our support team.

8 Your Privacy Rights

As a player on SM77, you have rights over your personal data. You can exercise any of the following at any time by contacting our support team:

  • Right to access: Request a copy of the personal data SM77 holds about you.
  • Right to correction: Ask us to update or correct inaccurate or incomplete personal data.
  • Right to deletion: Request that we delete your personal data, subject to our legal retention obligations. Note that deletion of account data will result in account closure.
  • Right to restrict processing: Ask us to limit how we use your data in certain circumstances, such as while a dispute is being resolved.
  • Right to data portability: Request your data in a structured, machine-readable format where technically feasible.
  • Right to withdraw consent: Where processing is based on your consent, you can withdraw it at any time without affecting the lawfulness of prior processing.

SM77 will respond to data rights requests within a reasonable timeframe. We may need to verify your identity before processing a request to protect the security of your account.

To exercise any of these rights, email us at [email protected] with the subject line "Data Rights Request" and a description of what you need.

9 Protection of Minors

SM77 is strictly an adult platform. We do not knowingly collect personal data from anyone under 21 years of age. Our registration process includes age verification steps, and we require KYC documents to confirm identity before accounts become fully active.

If we discover that an account belongs to a person under 21, the account will be closed immediately and any remaining balance returned where possible. If you believe a minor has registered on SM77, please contact us right away at [email protected].

10 Changes to This Privacy Policy

SM77 may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable legal requirements. When we make changes, we will update the date at the top of this page.

For significant changes that materially affect how we handle your data, we will notify you through your registered email address or via a notice on the platform. Continued use of SM77 after such notification constitutes your acceptance of the updated policy.

We encourage you to check this page periodically so you are always aware of how your information is being handled.

11 Contact Us About Privacy

If you have any questions, concerns, or requests related to this Privacy Policy or the way SM77 handles your personal data, please reach out to us. Our support team handles all privacy-related enquiries and will get back to you as quickly as possible.

Email: [email protected]

For account security concerns, including suspected unauthorised access or data breaches affecting your account, please contact us immediately so we can act promptly.

Six Ways SM77 Protects Your Privacy

Behind the legal language, here is what SM77's privacy practices actually mean for you as a player in the Philippines.

End-to-End Encryption

Every page on SM77 runs over SSL. Whether you are logging in from Manila or placing a live bet from Cebu, your data travels encrypted from your device to our servers.

KYC Without Overreach

We verify your identity to protect you and comply with financial regulations — not to collect more data than we need. KYC documents are used strictly for verification and fraud prevention.

No Data Sales

SM77 does not sell, rent, or trade your personal information to advertisers or data brokers. Your details stay within the SM77 platform and its vetted service partners.

OTP-Backed Account Security

Sensitive account actions — like withdrawals and password changes — require OTP confirmation. Even if someone gets your password, they still cannot access your funds without your registered mobile number.

You Control Your Data

You can request access to your data, ask us to correct it, or have it deleted — all by reaching out to our support team. SM77 respects your rights and responds to requests promptly.

Privacy Tied to Responsible Gaming

Player behaviour data is also used to support responsible gaming — flagging unusual patterns and enabling our team to reach out if your activity suggests a need for support tools.

Confident in How SM77 Handles Your Data?

Join thousands of players across the Philippines who trust SM77 for a secure, fair, and transparent online betting experience — all in PHP, all built for Filipino players.

21+ only. Bet responsibly. For entertainment purposes only.

⚠ 21+ Only. Betting involves financial risk. Play within your means. Visit our Responsible Gaming page for self-management tools and support resources.